brand serving all types of customers, from construction workers to home gardeners. In other words, their targeted customers belong to a wide range of the populationAiming for handmade artisan products, The Home Depot's marketing focuses on what their products help you do (not just what they have). The "Growing a Living salad bowl" infographic educates consumers on how to plant their own vegetables, provides information on methods, the best time to grow vegetables, and the equipment needed. At the same time, the brand element is minimized. The Home Depot Infographic How this content expresses empathy Clients still want to build a garden
for their family themselves, but they need help with information, and they need encouragement. The infographic has great effects to inspire customers to start their gardening. 4. Dove Content type: Instagram post Dove is a very successful beauty brand employee email list when it comes to creating a positive, friendly and love-filled atmosphere for its fans on social media. Most of Dove's Instagram posts are meant to inspire girls and women to pay more love for themselves; their posts and this idea. “Admire the beauty
of others without questioning your own. » post by ColombeNot only do they share wonderful posts, but also those posts usually assign "exercises" for viewers to practice loving themselves: tagging a friend or writing a short diary paragraph. Dove uses Instagram as a free yet powerful online marketing tool while inspiring its customers to take action at the same time. “Sharing with everyone: I feel happy when…” post by DoveHow this content expresses empathy Dove publications and articles constantly remind customers of their values; it is also a method to recognize the good characteristics of themselves as well as the people around them. It's not just a Dove tactic